What is a Freelancer?
Freelancers are people who work but aren't affiliated with a company. Because of this the freelancer is their own boss, however it also means they're forced to go out and look for work themselves. Freelance jobs are often quick and it's not unusual for freelancers to be focusing on many different projects at once, so good organisation is a key trait they need to have. There are many different ways to get jobs as a freelancer: networking events, job posting sites and sharing their own CV's. The term freelancer came from the novel Ivanhoe (1819) by Sir Walter Scott but they can also go by different names such as a contractor, a consultant or just self-employed
Freelancers can be many different roles: back in 1819 they usually meant a person who worked in a private army to protect noblemen (which isn't as common now for obvious reasons), they can be graphic designers, copywriters, photographers, cameramen, artists, editors, translators, caterers and much more. There are a few different ways to present yourself as a freelancer, some show themselves as sole traders while others become a limited company. There are also people who are part of an umbrella company or permanent employees who do freelancing as a side job
When someone becomes a freelancer, they start out as a sole trader. Sole traders need to be registered with HMRC so they can pay correct Income Tax and National Insurance. It's important to note that sole traders and freelancers aren't always the exact same thing, freelancing is just a type of work they can do
A limited company is exactly as it sounds and only needs one person to be in it (that one person would be the director and shareholder). Owning one can act as a way to separate your work from your personal life, especially as company and personal savings are kept differently. Becoming a limited company (or a partnership) means that they also have to choose and register their company name
Freelancers don't work permanently for a company but they can work with one as a job, this is usually with subcontracts. While they're often able to continue working on multiple different projects with this, they're sometimes limited on who else they can work with until the contract or job is finished. Freelancers who work in construction need to have a CIS (Construction Industry Scheme) if they're a contractor or subtractor
One of the advantages of being a freelancer is the choice you have on the job, as a freelancer you can pick projects that interest you and have a lot of variety in them if you choose to. Another advantage of choosing your own projects is that you also choose your own hours, you can rearrange your own schedule. Overall you'd have much more control over your job as a freelancer than if you were a permanent employee. Because freelancers work by themselves, they need to have their own kit. This can be both a benefit and an issue since having a personal kit means they can work on their own projects
However being a freelancer also has a lot more hardships. Because freelancers are their own boss, it means they have to personally deal with a lot of things that a regular employee to a company wouldn't. They need to keep track of their marketing, accounts, contacts, invoices, own administration and a lot more. They also have much less financial stability and it often takes a while to guarantee a secure income, if they even do at all. Company employees are offered insurance or pension plans while freelancers have to pay into a self-funded pension, there can sometimes be loop holes in contracts for companies to get away with treating freelancers as lesser than as well. Freelancers have to submit a tax return for every year and pay taxes and National Insurance, while staff have tax and National Insurance deducted. They also need to find their own time to do all of these things
Bramble, R. (2021) What is a freelancer and how do you become one?. Available at: https://www.crunch.co.uk/knowledge-becoming-self-employed/what-is-a-freelancer. Accessed at: 01.11.22
Government. (Year unknown) Construction Industry Scheme (CIS). Available at: https://www.gov.uk/what-is-the-construction-industry-scheme. Accessed at: 01.11.22
SumUp. (Year unknown) Freelancer - What is a freelancer? Available at: https://www.sumup.com/en-gb/invoices/dictionary/freelancer/. Accessed at: 01.11.22
Watkinson, L. (2020) Sole trader vs limited company, or umbrella: what’s best for you? Available at: https://www.crunch.co.uk/knowledge-becoming-self-employed/sole-trader-umbrella-limited-company-whats-best. Accessed at: 01.11.22
Contractual Employment
All employees have a contract with their employer. The terms of the contract are the employees agrees to employment conditions, rights, responsibilities and duties. The employer and employee must abide by the contract until it ends or until the terms are changed. Accepting a job offer means accepting the job contract
Contract terms can be agreed upon in different ways: a written contract or document, verbally agreed, in an offer letter, required by law (employees must be paid at least the National Minimum Wage) or with implied terms. Implied terms are terms such as employees not stealing from their employer, the employer providing a safe working environment, something that's required to do the job, a legal requirement (an example being the legal right to a minimum of 5.6 weeks paid holidays) or something that's been done regularly in a company for a long time
Collective agreements are when an employer has an agreement with the employees' representatives (trade unions or staff associations) that allows them to have negotiations of the terms such as pay or working hours. Some of these terms could be who'll represent employees, which employees are covered by the agreement, what terms the agreement will cover and how negotiations will be organised
When employees start working, the employer must give a document stating the main conditions of employment. This isn't an employee contract, instead its know as a "written statement of employment particulars". The written statement has the main document (the "principal statement") and a wider written statement. The principal statement has to be provided on the first day of employment while the wider written statement must be within two months from the start of employment. Employers have to tell employees and workers about any changes to the written statement within one month of changing it
For employees the principal statement has to include the date a previous job started if it counts toward their time of continuous employment. The statement also has to include many things:
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the employer's name
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the employee's/worker's name, job title or description of work & start date
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how often & much the employee/worker will be paid
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hours & days they'll have to work and if it'll vary, this also includes if they'll have to work Sundays, nights or overtime
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holiday entitlement (including public holidays)
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where they'll be working and if they might have to relocate
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if an employee or worker will work in different places, what those will be and what the employer's address is
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how long a job is expected to last or what's the end date for a fixed-term contract
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how long a probation period would be and its conditions
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any other benefits (such as childcare vouchers or lunch)
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obligatory training, whether its paid by the employer or not
If an employee/worker has to work outside the UK for longer than a month, the principal statement also has to include:
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how long they'll be abroad
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what currency they'll be paid in
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any additional pay or benefits they'll get
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terms relating to them returning to the UK
Employer's must also give information to the employee/worker about these on the first day:
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sick pay & procedures
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other paid leave (a few examples being maternity or paternity leave)
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notice periods
Its up to the employer to choose to include this information in the principal statement or prove it in a different document. The document has to be something the employer can reasonably access
For the wider written statement, it must include information about:
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pensions & pension schemes
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collective agreements
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any other right to non-compulsory training from the employer
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disciplinary and grievance procedures
If an employee/worker has an issue with getting their written statement they can either try to solve the problem with their employer informally, take out a grievance against their employer if that doesn't work or take a case to an employment tribunal as a last resort. If it goes as far as the tribunal, that'll decide what the employment particulars in the statement should've been
If the employee/worker wins a case about another issue, the tribunal can award compensation if there's also been a problem with their written statement. Compensation can be up to 4 weeks' pay, but there is a limit on how much a tribunal will award for a week's pay
The tax and employment responsibilities depend on the type of contract and their employment status. There are full-time, part-time, fixed-term and zero-hours contracts. There are also special rules for employing agency staff, freelancers, consultants & contractors, family members, young people and volunteers
For full-time and part-time contracts, the employer must give employees:
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a written statement of employment or contract
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the required minimum level of paid holiday
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a payslip showing all deductions, such as National Insurance contributions
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the required minimum length for rest breaks
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Statutory Sick Pay (SSP)
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maternity, paternity and adoption pay & leave
Employers must also:
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make sure employees don't work longer than the maximum allowed
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pay employees at least the minimum wage
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have employer's liability insurance
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provide a safe and secure working environment
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register with HM Revenue and Customs to deal with payroll, tax and NICs
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consider flexible working requests
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avoid discrimination within the workplace
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make reasonable adjustments to their business premises if an employee is disabled
Fixed-term employees must be treated the same way as full-time permanent staff. For fixed-term contracts:
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last for a certain length of time
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are set in advance
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end when a specific task is completed
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end when a specific event takes place
Agency staff are temporary staff from agencies
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employers pay the agency (includes employee's National Insurance Contributions and Statutory Sick Pay)
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the agency's responsible for the workers getting their rights under working time regulations
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after 12 weeks of employment in the same role, agency workers will have the same terms and conditions as permanent employees (includes pay, working time, rest periods, night works, breaks and annual leave)
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the employer must provide the agency with info on the relevant terms and conditions in their business so the agency can make sure the worker will get equal treatment after 12 weeks in the same job
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agency workers must be allowed to use any shared facilities (examples are a staff canteen or childcare) and give information about job vacancies from the first day they work there
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the employer is still responsible for their health and safety
Hiring a freelancer, consultant or contractor means:
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they're either self-employed or part of another company
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they're usually responsible for their own tax and National Insurance Contributions
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they're possibly not entitled to the same rights as workers, such as minimum wage
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the employer will still be responsible for their health and safety
Zero-hours contracts, also known as casual contractors, are usually for 'piece work' or 'on call' work. Interpreters count as zero-hours contracts. This means:
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they're on call to work when the employer needs them
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the employer doesn't have to give them work
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they don't have to do work when asked
These workers are entitled to statutory annual leave and the National Minimum Wage like regular workers are. The employer wouldn't be able to stop a zero-hour worker getting work from somewhere else. The law says they can ignore a clause in their contract if it bans them from looking for work or accepting work from another employer. Like all workers, the employer is still responsible for the health and safety of these staff
For hiring family members, the employer must:
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avoid special treatment in terms of pay, promotion and working conditions
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make sure tax and National Insurance contributions are still paid
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follow the working time regulations for younger family members
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have an employer's liability insurance that covers any young family members
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check if the employer needs to provide them a workplace pension scheme
For volunteers or voluntary staff, the employer:
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are still responsible for their health and safety
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must give training and inductions in the tasks the staff will do
Young people can be employed if they're 13 or over but there are special rules about how long they can work and what jobs they can do. Young workers and apprentices also have different rates from adult workers for the National Minimum Wage. These rules can change once they become 18 as they'll be classified as an adult worker. The employer also must do a risk assessment before employing young workers. Young people can also have certain employment rights such as:
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statutory maternity pay and ordinary statutory paternity pay if they qualify as a result of their continuous employment
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paid time off for their studying and training
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redundancy pay
There are four main differences between freelancers and contractors
Hiring a contractor could mean reaching out to an external agency or vendor, afterwards the agency then assigns workers to do the job. At the end of the month the employer pays the agency, then the agency pays the contractors. For an independent contractor, the hiring process could be more direct since they would count as an individual rather than an agency. Freelancers always work on their own though, so the employer would have to reach out to them directly. The employer would have to pay directly to them as well and pay them the full amount that was agreed on
Contract workers and independent contractors are hired for a long time from 3 months to a year, possibly longer. Contractors normally dedicate all of their work hours to a single client for however long the contract lasts as well. Freelancers usually have a much shorter contract though, most companies hire freelancers for a single project or even just for one day. The agreement wouldn't require the freelancer to devote all their hours to a single client either as they're usually working with multiple different employers at the same time
Employers have more say over how a contractor works, they might have them work on-site or use the company's facilities. The job may need them to work certain set hours and contractors aren't free to choose their own timings either. For example, contractors providing customer support services will need to be available when the company's support hotlines are open. Freelancers aren't nearly as controlled though as employer's can't confirm when, where or how a freelancer will work. Freelancers can set their own times and work days as long as they complete their task by the agreed upon deadline. Some like working from home, cafés or co-working spaces rather than in an employers' office. However its a freelancers responsibility to do their own taxes and have all the right equipment and licenses required to do their job
The kind of work they both do isn't definitive but contractors normally have different tasks compared to freelancers. Most of the jobs contractors do are for regular and recurrent jobs like analysing data, providing security services, performing repairs or managing teams. Companies often hire skilled independent contractors for IT services like performing software updates, data protection and system maintenance to name a few. Because freelancers are so spontaneous, they often get non-recurrent and irregular jobs. They often work for marketing, media and creative industries like being a designer, content writer, marketing manager, UX/UI designer or a strategist
The last important difference is in their rates. Contractors are hired through an agency, so its the agency's job to come up with a rate and communicate that with the client. Independent contractors and freelancers however have to set their own rates and handling invoicing independently. They can decide if they prefer being charged by the hour, day or by the project. They also have to negotiate rates and request payments with their clients
Dayal, R. (2022) Contractor vs Freelancer: What’s The Difference? Available at: https://www.talentdesk.io/blog/freelancers-vs-contractors-the-main-differences-you-should-know. Accessed at: 21.11.22
Government. (Year unknown) Contract types and employer responsibilities. Available at: https://www.gov.uk/contract-types-and-employer-responsibilities. Accessed at: 17.11.22
Government. (Year unknown) Employment contracts. Available at: https://www.gov.uk/employment-contracts-and-conditions. Accessed at: 17.11.22
Mind Maps for Self-Branding


Self-Branding Intentions
The purpose of JAX (the business) is to mainly focus on magazine and book design. It'll also do video and image editing for youtube videos and advertisements. I want to focus more on magazine and book design since I enjoy it the most
I chose websites and portfolios as they're the most common for freelancers working in the creative industry (I noticed this most when I was looking at freelancers for my first FMP), both are an easy way to showcase your previous work and what you do. Having a website myself also means I'll be able to have full control of it and would have space for more pages such as an about me page and pages on specific projects I've done. A search engine would also help me with having my own website as employers would be able to find my website more easily when searching for magazine designers. This is also the reason why I'll use social medias such as Instagram and Behance (possibly also sites like Upwork or Fiverr), I may use Facebook for the same purpose and use Vimeo if I continue to do video editing
I also chose to have business cards since I plan to work with publishing (designing a physical copy of a book or magazine) and because it helps with word-of-mouth. Having a logo would also make my brand more recognisable and memorable, it also works as all companies have logos. By branding myself this way I'll be able to showcase my work and what I want to continue doing while also having a bit of personality as well
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website portfolio
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social media - Instagram, Behance, possibly Upwork & Fiverr, Facebook & Vimeo if I continue with video editing
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business cards
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word of mouth
I already have an idea of some of the fonts I wanted to use for my branding, I did this during my first FMP as I looked at fonts for my magazine. Out of the five I selected, I decided to use the font aaaiight for this. On the back of my magazine, I put my company name (I decided the business name back then as well) and used this font for it. I'm not sure if I'm going to stick with it since I've have a new idea in my head for how my logo could look and its definitely not going to be in this colour. The other fonts I was considering were Blank River, Dumbnerd, Mare 007 and Reskagraf. I found out that I specifically couldn't use Blank River because it was strictly for personal use only, Dumbnerd needs permission to use it commercially
I was specifically going for a graffiti styled look with these, I wanted the font to be bold and stand out against basic fonts

For colour swatches I was mainly thinking just black since I only wanted the logo to be my name, maybe having the colours alternate depending on the colours of the background (like how I did a peach colour in the magazine). I still wanted to look at different colours I could use though since I like colours and might change my mind later. I went on Coolors and chose a few colour swatches I liked, I tried to stray away from ones on trending since if I did have more colours I wanted them to be more interesting and unique ones
I looked at some existing logos to see what I'd like, specifically freelancer logos from 99designs. I picked out a few of them that I liked. The Octopus design was by CostinLogopus, who sold the logo to Sven Bender (freelance cameraman / underwater-cameraman from Germany), the rest were made for logo contests








99designs. (Year unknown) Catsy. Available at: https://99designs.co.uk/profiles/costinlogopus/designs/1873084. Accessed at: 21.11.22
99designs. (Year unknown) Freelance and freelancer logos. Available at: https://99designs.com/inspiration/logos/freelancer. Accessed at: 29.11.22
Coolors. (2022) Coolors - The super fast color palettes generator! Available at: https://coolors.co. Accessed at: 21.11.22
Dafont. (Year unknown) Aaaiight! Available at: https://www.dafont.com/aaaiight.font. Accessed at: 21.11.22
Dafont. (Year unknown) Blank River. Available at: https://www.dafont.com/blank-river.font. Accessed at: 21.11.22
Dafont. (Year unknown) Dumbnerd. Available at: https://www.dafont.com/dumbnerd.font. Accessed at: 21.11.22
Dafont. (Year unknown) Mare 007. Available at: https://www.dafont.com/mare-007.font. Accessed at: 21.11.22
Dafont. (Year unknown) ReskaGraf. Available at: https://www.dafont.com/reskagraf.font. Accessed at: 21.11.22
Looking at Other Freelancers
I wanted to look at freelancers to see what they do (looking at people who do magazine/book design since that's what I'm mainly interested in), the first person I found was Paul E on Upwork. He doesn't seem to have a website but he has his own profile on the site. He does book cover & layout design, specialising in Kindle Direct Publishing; currently having jobs open for consultation on design in general ($25 / 30 min) and designing a professionally designed book cover (from $100). In his biography he starts with what he does, where his book designs have been published and his experience in the field. He also mentions the formats he can provide his designs in
He has a section specifically on why to choose him over other designers noting his: creative designs, friendly and fast communication skills, fast delivery of projects, unlimited revisions of the design until the employer is happy with it, providing royalty free images for book covers if the employer doesn't have any, 3d book covers on demand and a 100% money back guarantee. He ends his profile off with recommending where to get high-quality stock images, saying he's open to long term working relationships and that he's open to messages
His profile picture on Upwork is a professional photo of himself in a business suit. In general he has a very professional tone and appearance (his book designs also having this trait too)



The next person I looked at was Tim Parker on PeoplePerHour. He also doesn't have a website either, only a profile on the site. He does graphic design, magazine design, brochure, reports, ebooks, white papers and more. He currently does £35 / per hour, choosing to do pay by hour instead of a set minimum pay like Paul does. His biography has what he does, where he is, his experience and listing the magazine brands he's worked with. He has a list of areas covered, employees and the industry he works in and also a list of jobs that gave him work experience
His profile picture on PeoplePerHour is a cartoonish drawing. His biography is much shorter than Paul, but gets most of the points that had across



The last person I looked at was David Pugh, he had a website for his portfolio @ freelancegraphicdesigner.co.uk. I saw a website URL like this when I was looking at audience feedback for my first FMP, it was called magazinedesigner.co.uk. Opening the website it starts with an image of his various works and a few notable companies he's worked for on a desk. As this is his own website he's able to design the webpage like this. Scrolling down there's a description similar to a personal statement showcasing his achievements (15 years in graphic design & "award winning graphic design expertise") and more of the companies he's worked for
Freelance Graphic Designer. (2022) David Pugh Freelance Graphic Designer. Available at: https://www.freelancegraphicdesigner.co.uk. Accessed at: 22.11.22
PeoplePerHour. (2022) TIm Parker - Design Freelancer. Available at: https://www.peopleperhour.com/freelancer/design/tim-parker-graphic-design-magazine-design-zzaqzz. Accessed at: 21.11.22
Upwork. (2022) Paul E. Kindle Direct Publishing | Book Cover Designer | Book Layout Designer. Available at: https://www.upwork.com/freelancers/~0174a18b878d5f317e. Accessed at: 21.11.22



Afterwards there are links and descriptions on different sections that he does work for such as icon design, web design and print design. The colours used for buttons (and even the logo example) are all the same, the website has a very strong colour scheme of black, white and aquamarine. The separate sections all have a short slide in animation that plays when you first scroll down to see it. When refreshing the page it also has a fade in animation for it
The footer has the list of services the designer provides, majority of the links that are usually seen at the top menu, the three folio links below (web design, print design & branding) and an extra link for branding workshops that David also does. The footer also shows his social media links and three awards he's won for his work




Logo Drafts & Feedback


Business Card Drafts & Feedback



Logo & Business Card Final


Ident
Media-focused CV
LinkedIn Profile







Headshot

Rise Media Show Reel 2023
There are ambient noises for shots with animals. The show reel doesn't overdo it with transitions and the ones it does use look nice, like the shot of the car passing by with a 'whoosh' sound effect. The shots in the show reel look high end and professional. The music does work with the show reel but I feel like it also sounds a little bland and corporate
The shots are mostly of houses, animals and people. There are also shots of cities contrasted with more nature-like settings. There are lots of wide and establishing shots used, many shots have a different angle as well. The camera is rarely still and pans slowly in majority of these shots. Throughout the entire video the ratio is different and there's always black bars between the content, this might've been used to make the shots look more cinematic
The show reel doesn't cut to the beat at the beginning but does after the bass drop, afterwards the shots cut between each other more quickly. As the music started speeding up there was a birds eye shot of a road with cars edited to speed up and someone playing tennis, the music goes faster after it changes to a birds eye view of a tennis match. Three shots are spliced to be on screen at once

The content sells the producer and its clear that they mainly focus on houses and cities as those come up the most. The shots also loosely follow a narrative of luxury with the shots of houses and nature, the shots of towns helps with that too somewhat. The shots are professional and high quality due to how composition and they use colours that compliment each other well (white, green, brown) like with the drone shot of the house


This show reel's strength is having professional shots with a similar colour scheme, so when doing my own show reel I want to be able to do the same and focus on having a similar theme and colour palette. Having a consistent theme will be a bit difficult because of the variety of work I've produced, but editing them to have similar colours shouldn't be too difficult. I also like how minimal transitions there are and when there was one it was punctuated by a sound effect, If I do a transition I want to make it something similar to the one in this show reel
National 5 Media Showreel
There are a variety of shots used with different emotions and angles, which makes the showreel feel more dynamic and interesting. There's also a theme of drama and suspense in a lot of the clips shown which gives it cohesion, such as a few clips being about a murder
This show reel is very long when I think it could've been two minutes maximum. I think its this way as it got carried away with showing a narrative and because it plays shots for a bit too long. The thumbnail is also very poor quality and looks automatically generated. I think the music in this show reel sounds extremely bland and would fit more with a superhero film rather than the narrative that this show reel has
While I'm not a fan of the showreel, I do think that it has a decent theme throughout its clips (many of them seem to be from dramatic films). Since this is a showreel for a film school, I can't really say if it sells the producers or not as all of these clips were likely shot from different people
Showreel
Roleplay Interview
wix doesn't allow videos over 10 minutes
Interview Critique
Bringing my copy of my FMP magazine was extremely useful as it proved as an example of my work. My responses for the most part were fine. I was able to answer most questions and provide other examples of my skills, I answered them to the best of my ability as I knew in actuality I wouldn't be able to get this job if it was an actual interview (I don't meet the qualifications for it)
Last week before this interview I had a really bad cough and its evident in how I speak, my voice was very hoarse. I struggled to answer the first few questions, especially my interest in TV. There were definitely better ways I could've answered that question as I had watched popular TV shows previously (such as Love Island), even if I hadn't watched any of them in a long time nor enjoy them much
Evaluation













