The One Show is a magazine show featuring multiple hosts throughout the years and famous guests talking about topical events. It airs every weeknight at 7pm and lasts about 30 minutes. The primary target audience for BBC One (and therefore The One Show) are 58-74 year olds and the C2 socioeconomic grade, secondary are 35-57 year olds and the D grade and tertiary are 16-34 year olds and the E grade

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The show begins with the animated title sequence which is very plain and quick. The music is upbeat trumpets and a chorus singing along with it. Like Newsround, the show starts immediately with no ads and with the BBC logo at the corner (both for the same reasons as previously)

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After the title sequence the camera pans closer to the set and presenters. The presenters do a run down of what’ll be happening in the show and who’ll be guest appearances in it, the screens on the sides show related pictures as they talk about it. The presenters do the piece to camera very casually and make jokes towards each other, creating a very lively feeling that’s fit for the show. When the presenters are finished with the run down the camera pans towards them even further

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A graphic for the shows Twitter, Instagram and Facebook pops up. Twitter and Instagram are mostly general sites that everyone uses while Facebook is geared towards older audiences, which is what the target audience for this show is. There’s also a graphic showing an email for the show which would be something older audiences would most likely use as well. The graphics have the same colours as the title sequence does, showing the show’s colour scheme of red and white

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Afterwards there’s a pre-recorded segment with two voice overs (the person in the video and another presenter) talking about a hobby they like to do for fun, noting that it’s a hobby that anyone could be interested in no matter the age. The person goes through the simple tools needed to do the hobby. It’s known that the BBC are trying to get younger audiences to watch it’s shows and this could be a way that it’s trying to interest them. The segment’s visuals are colourful and bright, further creating a positive mood. The segment is about five minutes long

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Afterwards it cuts to the two studio presenters sitting on a green couch. The presenters in the show are informal and wear casual clothes. Having a comforting feeling is common for magazine shows as they want to aim to relate to the audience. The presenters joke with each other again in an ad lib and then quickly go back to script to introduce the guest, a studio audience can be heard clapping. Studio audiences are also a staple convention for magazine shows

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There’s a close up shot of the guest and then a wide shot of the set to show the set. The set itself is also casual with couches for the guest and presenters to sit on. Between the guest and presenters is a table with glasses for them to drink with. The main three colours for it are orange, blue and green which all stand out against each other. In general the set stands out for being memorable yet still comforting in its own right

The presenters talk with the guest the same way they talk to each other. The presenters do have set topics they have to talk about with the guest, but it’s clear that the actual talk with the guest is ad-libbed

Blue Peter is another magazine show that aired on BBC One, then BBC Two and now usually airs on CBBC on Fridays at 5pm. The episodes are about 30 minutes. It focuses on education, creativity and entertainment. The primary target audience are 6-14 year olds

One of the presenters asks what the other is doing and he responds with science despite there already being someone on the show who does that, then he leaves and the other presenter looks at the camera confused. One has a casual outfit while the other has a stereotypical science outfit on, he’s also carrying miscellaneous objects (going with the theme of the show being about creating things from mundane objects). It’s clear that they’re playing characters from the outfit and the way they talk to each other, the comedy that comes from that would be entertaining for their target audience. The target audience would also like how colourful and bright the set design is, featuring many different colours but the main one being blue

There’s a graphic on the left side for CBBC specifically with a ‘NEW’ next to it, this is to show this is the latest episode of the show. There’s also a graphic on the top right to show that there are subtitles for this episode which would be helpful to notify anyone who’d want them

 

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During that segment, upbeat music plays that’s part of the title sequence. The title sequence is very colourful while the background is blue, it also showcases many different events that’s happened in the show previously. The title sequence has a mix of animated and realism which really hones in on how the show focuses on creativity, it’d appeal to the target audience with it being flashy and dynamic. The title itself is clear and easy to read, the ‘u’ in Blue being replaced with the show’s famous badges. Comparing it to The One Show, that show’s title sequence is very basic but also faster than Blue Peter’s

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After the title sequence, there’s a wide shot of a set with the two producers that quickly zooms closer to them. This is where they give out the run down for what’ll be happening in the show, for each topic there’s a video or image of it shown on-screen. The presenters also talk about Henry (the show’s dog) not being in the episode, showing a picture of them being fine on screen. The live audience of children are on screen and there’s a camera specifically for them so the audience can see their reactions

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The set design for this is a pure black background with colourful spots on it (one of them notably being a badge with the Blue Peter’s logo on it), making everything else in the room stand out. On the monitor screen are stickers showcasing the Blue Peter and Minecraft collaboration, its also on the walls. There are multiple crates near the monitor and a chair with a penguin and drawn picture next to it. To the right are an assortment of items with letters spelling out ‘Peter’. The set is detailed, creative and slightly nonsensical which goes with the theme of the show being about creativity

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One of the presenters ask if the children want to see fire, the other presenter tells the audience to not try this at home and a graphic slides in saying the same thing. Compared to the graphics used for The One Show and every other show I’ve analysed thus far, this graphic stands out the most for being different. The badge on the left is animated and constantly switches between different colours and patterns and the graphic itself almost looks like a wooden plank which goes with the ship in the badge

She also introduces the guest (the scientist mentioned at the beginning), saying they’re famous on TikTok. This would interest the target audience as they’d know what that is and would be excited to see  someone famous on it. Like with Newsround, the presenters talks to the audience like they’re children because the target audience is

The guest makes coloured flames, afterwards the presenters ask how they did it and they respond scientifically. Blue Peter is an educational show so this is expected. When showing a replay of what happened there’s a border around it that looks like different paint strokes, this was the same border used to show a picture of Henry

Unlike The One Show, the presenters rarely go off script and ad-lib. This might be because Blue Peter is for a younger audience and would therefore need more monitoring on what the presenters say. The guest mentions how they do music that incorporates science so the audience remembers it, they show a pre-recorded clip of it

There’s an animated transition that’s the Blue Peter logo changing colours, afterwards there’s a voice over explaining what fire play is. This is because it’s a transition to one of the topics mentioned in the run down (which is one of the presenters learning how to do fire play from a guest and then it). Upbeat music plays during the segment. This topic correlates to bonfire night because of how it relates to fire and would also be interesting to the target audience due to it most likely being something they’ve never seen before
 

Overall doing research into chat, news and magazine shows helps me understand them much more. By knowing each types differences I can see which shows I'm more interested in creating as well. Now that I know I'm doing a magazine show specifically though, doing research into these particular shows will help me more for knowing the codes and conventions I should be following for my own show

Even when airing on the same channels at some point, these two shows are completely different due to their target audience. The One Show overall is quite standard for magazine TV shows, but because Blue Peter is aimed at a younger audience it gets to be more creative with its designs. I heavily prefer Blue Peter's graphics, set design and overall style over the ones in The One Show and will try to incorporate its designs in my own show especially since the target audience for my show is closer to Blue Peter than The One Show

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BBC. (2022) Blue Peter. Available at: https://www.bbc.co.uk/iplayer/episode/m001drbk/blue-peter-04112022. Accessed at: 07.11.22

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BBC. (2022) The One Show. Available at: https://www.bbc.co.uk/programmes/b007tcw7. Accessed at: 07.11.22

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BBC. (2019) BBC Annual Report: At a glance. Available at: https://www.bbc.co.uk/news/entertainment-arts-48840138. Accessed at: 07.11.22

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IMDb. (Year unknown) Blue Peter. Available at: https://www.imdb.com/title/tt0051257/. Accessed at: 07.11.22

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Ofcom. (2020) Ofcom's Annual Report on the BBC 2019/20. Available at: https://www.ofcom.org.uk/__data/assets/pdf_file/0021/207228/third-bbc-annual-report.pdf. Accessed at: 07.11.22

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RadioTimes. (Year unknown) Blue Peter. Available at: https://www.radiotimes.com/programme/b-kb01zk/blue-peter/. Accessed at: 07.11.22

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TVTropes. (Year unknown) Blue Peter. Available at: https://tvtropes.org/pmwiki/pmwiki.php/Series/BluePeter. Accessed at: 07.11.22

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Usborne, S. (2017) A dying habit: why the average BBC1 viewer is 61. Available at: https://www.theguardian.com/tv-and-radio/shortcuts/2017/mar/29/a-dying-habit-why-the-average-bbc1-viewer-is-61. Accessed at: 07.11.22

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YouGov. (2022) The One Show. Available at: https://yougov.co.uk/topics/entertainment/explore/tv_programme/The_One_Show. Accessed at: 07.11.22

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